The souvenir set repeats the design of the souvenir sheet dedicated to Zabivaka - the 2018 FIFA World Cup Russia™ Official Mascot released in February 2017. It is made with the stereo-vario technology that makes plain images three-dimensional and animated with a special plastic - lens raster. Zabivaka changes its posture when you look at it from different angles.
The souvenir set in an illustrated cover has been released in addition to the souvenir item in a frame. These products are unique and unordinary gifts for football fans and philately lovers in Russia and all over the world.